Outbound that shows its work.

Every email cites evidence you can check. You pay per meeting held.

No retainer. Nothing sends until you approve it.

To
Head of Sales, Bramwell Fasteners
Subject
Your SDR job post, read closely

You opened a Sales Development Representative role on 24 October.1 Your team page shows the last two people in that seat each stayed under a year.2 Your VP Sales rated an AI SDR tool two stars in September and called the emails generic.3

We run outbound as a service and attach the evidence to every email, like this one. You pay per meeting held. Would twenty minutes on Thursday suit?

A sample draft and its sources, for illustration. Every pilot email carries its own.

Everything we send, you can check.

The pieces of a pilot, shown with sample data. A real pilot fills them with yours.

Every claim needs a source

An auditor reads each draft. A sentence it cannot trace to a dated public source is cut before the email can send.

  1. Opened a second SDR seat on 24 OctoberJob post, datedKept
  2. Two people left that seat within a yearTeam page, read 29 OctKept
  3. Their VP Sales rated an AI SDR tool 2 of 5Public review, 11 SepKept
  4. Teams like yours book three times more meetingsNo source foundCut

Sample audit: 3 claims kept, 1 cut, nothing unsupported sent.

A proof sheet before the first email

For every founder we write to: three companies that look like their buyers, and the evidence for each.

  • Halden FreightHiring a second operations lead, posted this week
  • Larkspur DentalOpened two clinics since August, per its news page
  • Kestrel FoodsIts COO asked for vendor tools in a public thread

You approve first

The target list, the sending rules and the first drafts, before anything goes out.

A person reads every reply

Within one business day. Anyone who asks to stop is never written to again.

From a job post to a held meeting

Every step is a record you can open: the signal, the audited draft, the reply, the meeting.

  1. Signal found
  2. Draft audited
  3. Reply sorted
  4. Meeting held

Our own numbers are public

We sell Coldproof with Coldproof and publish the figures as they come, real and simulated kept apart.

See the proof

You pay per meeting held.

No retainer and no setup fee. A small pilot first, refunded for any meeting not held.

The figure is written down with you before any email goes out.

What qualified means

What buyers ask before a pilot

  1. What do I get?

    Qualified meetings on your calendar, each with the evidence that earned it.

  2. What does it cost?

    One figure per meeting held, no retainer. The pilot is refunded for any meeting not held. The full terms

  3. Who writes the emails?

    Our system drafts from sources it cites. An auditor rejects any claim without one.

  4. What if nobody replies?

    Every meeting not held is refunded. We change the test and report what we learned.

  5. What do you need from me?

    What you sell, who buys it, and a calendar to book into. Send the brief

Start with a brief.

Three lines: your website, what you sell and to whom, who buys it today. A person answers within a business day.

michael@trycoldproof.comStart a pilot